Free Form

It is recommended to start building your HTML email from an IU Branded template and use content blocks we provide. You can find the templates in the “IU Branded Templates folder” located in the Shared section. You can find the blocks themselves in the IU Assets folder.

Add a Free Form content block in Salesforce Marketing Cloud Content Builder

To add a Free Form content block:

  1. Click to edit a layout area. Under the Blocks tab, drag and drop the Free Form block into the area where you want the content block.

    Free Form content block

  2. With the Free Form block, you can style text and add links and images. Under the Content tab in the left-hand pane, enter your content. Your content will preview in the right-hand pane.

    Free Form block editing space

  3. Under the Block Settings tab, set the Background, Border, and Spacing as desired.

    Specify styles

  4. When you are finished, click Done Editing.