Headers and footers in Salesforce Marketing Cloud
In a Salesforce Marketing Cloud email message, the header is the "View online" link at the top, and the footer is content that appears at the bottom.
On this page:
Headers
What to consider when building a header
- If your HTML paste designs have coded headers, create "Delivery Profiles" to match (
header=none
). - If you use a template or are building your own header using HTML, consider using IU Standard Header in Salesforce Marketing Cloud dynamic codes.
- is not the best option; it is not formatted.
- You can copy the HTML, edit, and save these examples in your own
My Contents
folder. Keep in mind that those codes need to be present in some form in order to send your email message from the Marketing Cloud.
Footers
Example of an email footer:
What to consider when building a footer
- If your HTML paste designs have coded headers or footers, create "Delivery Profiles" to match (
footer=none
). - If you use a template or you are building your own footers using HTML, consider using formatted code in Salesforce Marketing Cloud dynamic codes.
- is not the best option; it is not formatted.
- You can copy the HTML, edit, and save these examples in your own
My Contents
folder. Keep in mind that those codes need to be present in some form in order to send your email message from the Marketing Cloud.
What to include in the footer
- The name and physical address of the sender
- A URL for the Profile Center
- Subscription Center URL (commercial only)
- One-click Unsubscribe (commercial only)
Recommended
- One-click Unsubscribe (newsletters)
- Statement about who is receiving the email message and why