Create an email message in Salesforce Marketing Cloud Content Builder using the classic IU Newsletter templates

To create an email message using the classic IU Newsletter templates in Salesforce Marketing Cloud Content Builder:

1. From the Create drop-down menu, select Email.
2. Next to "Create Email", select Template from the drop-down menu, and the templates will open. Click Folders.

   

3. Go to Shared Folders > Shared Content > IU Templates > IU Branded Templates > Classic Templates > IU Newsletters.

   

4. Choose either IU Newsletter 1 or IU Newsletter 2, and click Select.
5. Under "Define Email Properties", enter the name of the email message, and select the local folder where you will save it. Click Next.

   

6. The message will open for editing. Type the subject line you wish to use (a required field), and click Save.
   Note:

   Both newsletter templates have content regions for your news, some of which are preformatted. You can modify these in later steps.
7. To change the default IU branding bar to a campus-specific one, see Change the branding bar for IU shared templates in Salesforce Marketing Cloud Content Builder.
8. Edit the message content:
   1. To retrieve a content region or change a content block to a different type, see Add or change newsletter content regions in Salesforce Marketing Cloud Content Builder Classic Templates.
   2. To edit content regions with preformatted text, hover over and click the content region. The region will open for editing.
      • To change the text and retain the formatting, highlight the content between the first and last characters of the text you are replacing. Type the new text in the highlighted space, then delete the first and last characters.

        

      • To change the text and remove formatting, highlight the entire placeholder text.

      When you're finished, click Done Editing.

   3. You can then edit other content regions as needed:
      • To change an image, see Insert an image in Salesforce Marketing Cloud Content Builder Classic Templates.
        Note:

        Larger images should be approximately 150 x 150 px, and smaller images should be 90 x 90 px.
      • To edit a "Read More > >" link, see Add a web or location link in Salesforce Marketing Cloud Content Builder.
   4. Clear any content regions you do not need. To do so, click the top right-hand arrow and select Delete from the drop-down menu. Then confirm deletion of the block. The empty region will not display in the message, but while editing, "Drop blocks or content here" will display.
9. To change the social media bar, refer to Change social media bars in Salesforce Marketing Cloud Content Builder Classic Templates.
10. To change social media icons, see Change social media icons in Salesforce Marketing Cloud Content Builder Classic Templates.
11. Send the message.