Add Web Link

Add a web or location link in Salesforce Marketing Cloud Content Builder

To add a web or location link in Salesforce Marketing Cloud Content Builder:

  1. Hover over the content where the link will be added. When prompted, click to edit.
  2. Highlight the text you want to link and click the Add/Edit Link icon.

    Salesforce Marketing Cloud Content Builder: Select the 'link' icon

  3. In the "Link Properties" window, complete the following fields:
    • Link to: Select Website (http://) or Secure Website (https://).

      Select 'Link to' URL type

    • Link URL: Add the rest of the URL. Do not include http:// or https://.
      Note:
      This field accepts URLs for both web pages and locations (e.g., Google Maps).
    • Link Text: This field is automatically filled with the text you highlighted.
    • Link Color: Make sure the color is #990000. If you want underlined link text, check Include underline on hyperlink.

      Enter link color '#990000'

    • Tracking Alias (optional): Enter a descriptive name that can be used for analytics. If desired, check Conversion Tracking Link.
    • Title (optional): Enter a title; this will be the hover text.

      'Title', 'Tracking Alias', and 'Conversion Tracking Link' fields

  4. Click OK.
  5. View the link in the email preview pane.