Create a Branded Template

In Salesforce Marketing Cloud Content Builder, how do I create a branded template?

Create your own IU-branded template.

To meet IU branding requirements, your email must include, at a minimum:

  • The campus branding bar
  • The "Fulfilling the Promise" image

Step 1

Click Create and select Template > From Existing Template.

create a template from an existing template

Step 2

If you want to start with a blank template (no branding), click on one of the six templates in the Empty tab. If you want to create a template from a branded template, click on one of the templates under the Saved tab. Click Select.

empty template options

Step 3

The template will open in the preview (right) pane. If the template is branded, change the branding bar and go to Step 9. 

Step 4

To add the branding bar, go to the left-hand pane and click on the Content tab. Click on the Folder button to get to the shared folders.

content tab

Step 5

Go to Shared folders, and Shared Content > IU Assets > Campus Headers and Branding Bar. The branding bars will open.

location of brand bars in folder tree

Step 6

Select the branding bar for the specific campus and drag and drop it into the top content region of the template.

blank content block
branding bar in blank content block

Step 7

For the Fulfilling the Promise image, go to the Content tab, then to Shared Content > IU Assets > Campus Headers and Branding Bar. Find Fulfilling the Promise and drag and drop into the second content region from the bottom.

fulfilling the promise in content block

Step 8

Add Content Blocks to your template by clicking on the Blocks tab in the left-hand pane and dragging and dropping blocks into the content regions.

Step 9

When finished, save the template. Name your template and save it to your local folder. Click Save.

new template saving

Step 10

The saved template will be in the content folder.

saved template