Content Builder has a selection of empty IU-branded templates from which you can create an email.
In Salesforce Marketing Cloud Content Builder, how do I create an email from a branded template?
In the Content area, click on Create and select Email from the drop-down menu.
Under Define Email Properties, select Template from the Create Email drop-down menu.
A list of templates will display. Click on the Folders button. This will open the folder tree. Go to Shared Folders > Shared Content > IU Templates > IU Branded Templates. There are eight different branded templates from which to choose. Click on a template and then Select.
Under Define Email Properties, give the email a descriptive Name and select the local folder where you want to save the email. Click Next.
The template will open to Add Content. Enter the Subject line in the Subject field and click Save.
By default, the branding bar is the Indiana University bar. For a campus-specific branding bar, see In Salesforce Marketing Cloud Content Builder, how do I change the branding bar?
The template will have several empty layout areas in the right-hand pane. Click on one of the layout areas to edit.
Drag and drop content blocks from the left-hand pane into the layout areas as desired.
Click on the content blocks to add content.