Add Web Link

In Salesforce Marketing Cloud Content Builder, how do I add a web link?

Step 1

Highlight the text you want to link and click the Add/Edit Link button.

link button example

Step 2

The Link Properties window opens.

Select Website (http://) or Secure Website (https://) from the Link to: drop-down menu.

selections for website or secure website

Step 3

Enter the Link URL.

Note: Do not include http:// or https:// in the Link URL field.

 

link URL field

Step 4

The Link Text field will populate with the text you highlighted.

link text field

Step 5

For Link Color it is recommended to use the IU default color (#990000) by typing it in the box. Check the Include underline on hyperlink box if you want the link to be underlined.

link color and underline selections

Step 6

Enter the Title and Tracking Alias. Check the box if you want Conversion Tracking Link.

title and tracking alias fields

Step 7

View the web link in the email preview pane.

example of the link in the content editor