Create Email with HTML

In Salesforce Marketing Cloud Content Builder, how do I create an email using the HTML type?

Step 1

Click on Create Email and select HTML from the drop-down nenu.

selecting the email creation method

Step 2

In Define Email Properties, give the email a descriptive Name and select the business unit's local folder where the email will be saved. Click Next.

Step 3

The HTML editor will open for editing. Enter the Subject of the email. The subject is required.

Note: After entering the Subject, click the Save button that appears when you click into the Subject field; otherwise, it will not save.

html email subject field and save

Step 4

Create the email content. IU has resources for design and content in email, such as the editorial style guide and brand guidelines (including simple email messages and social samples).

Use any of the following methods to create your content using HTML:

Add HTML to an Email
Edit MethodDescription
Copy/Paste HTMLMarketing Cloud will also generate a plain text version of each HTML email message created.

Note: As long as you do not touch the plain text version, it will automatically update with any changes to the HTML version. Once the HTML version is complete and approved, you may optionally modify the plain text version.
Microsoft WordCopy content from a Word document and paste it into an HTML editor in the "design" view.
In the HTML editor's code view, add <html><body> to the top and </body></html> to the end.
Plain TextUse plain text email message when no formatting other than hard returns is needed or available.

Step 5

If your HTML doesn't include required Marketing Cloud anti-spam coding for the Phyiscal Mailing Address, Profile Center, and Track Opens, add them to the message or use a Send Classification.

Step 6

Test send the email. If testing is acceptable, send the email.