Send an Email

Send email in Salesforce Marketing Cloud Content Builder

After you have created your email message and your subscriber list and performed a test send, you can send the message.

On this page:


Checklist for sending

Before you send your email message:

Send process

  1. Begin:

    To begin sending the email message, open it and click Send. Then continue through the four parts to sending your email message.

    The four parts of sending email include 'Define Properties', 'Select Audience', 'Configure Delivery', and 'Review and Send'

  2. Define Properties:
    1. Under "Email Properties", review the email subject and preheader.
    2. Under "From Options", go to Saved Send Classification. Choose a Send Classification from the drop-down menu. If you would like to change the sender profile or delivery profile within the send classification, you may overwrite to a different saved profile.

      Email 'From Properties' screen

    3. After reviewing the email properties, click Next.
    4. Complete the steps in the Select Audience section.
  3. Select Audience:
    1. Under Select Audience, select your Audience Type from the drop-down menu:
      • All Audience Types
      • Lists and Groups
      • Data Extensions
      • Data Filters
      • Suppression Lists
      • Salesforce Audiences
    2. Search for and select your subscriber list.
    3. When you have located your list(s), drag and drop them into the "Targeted" field. You can also add them by clicking the arrow to the right of the list and selecting Add to Targeted.
    4. When adding lists to the "Targeted" field, review the "Total Targeted" number of subscribers at the bottom of the field. If the number does not look correct, click Save, then Exit, and review your subscriber list(s).

      'Targeted, Excluded, and Suppressed' screen, with 'Total Target' highlighted

    5. Drag and drop any Exclusions or Suppressions into the "Excluded and Suppressed" field. You can also add them by clicking the arrow to the right of the list and selecting Add to Excluded/Suppressed.
    6. Complete the steps in the Configure Delivery section.
  4. Configure Delivery:
    1. Determine how you want to send the email message:
      • Immediately send
      • Schedule-send on a specific date and time
      • Throttle
    2. Check boxes for the following Tracking options as desired:
      • Track Clicks
      • Retain Send Log Data
      • Suppress from Send Report
    3. Select a Tracking Destination Folder and check boxes for any Advanced Options.
    4. Complete the steps in the Review and Send section.
  5. Review and Send:
    1. Under Review and Send, carefully review:
      • Targeted Audience
      • Total Targeted
      • Excluded and Suppressed Audience
      • Send Timing
      • Delivery Window
      • Hourly Threshold
      • Track Clicks
      • Retain Send Log Data
      • Suppress from Send Report
      • Tracking Destination Folder
      • Multipart MIME
    2. If anything needs to be changed, click Prev, make changes, and review. If everything is correct, check This information is correct and this email is ready to send.
    3. Click Send. If there is no error with the email send, you will get a confirmation in green that says "Email successfully sent".