Add Location Link

Add a location link to IU Shared Templates in Salesforce Marketing Cloud

  1. Click the location area and select Modify Content.
    Salesforce Marketing Cloud Modify Content option in location area
  2. Right-click within the text for location and choose Link Properties.
    Salesforce Marketing Cloud Link Properties option in location area
  3. Add the "Link to:" (the http:// or https://) and the "Link URL" from Google Maps. Also complete the "Tracking Alias:" field. The Tracking Alias is a descriptive name that can be used for analytics. The Link Tooltip is the hover text.
    Marketing Cloud shared templates link setup fields
  4. Click OK.
  5. To change the color of the linked text, highlight the text and click the arrow for the font color.
    Salesforce Marketing Cloud font color arrow
  6. This opens the color palette. You can select one of the colors, or type a hex number for a color. The hex number for the recommended IU crimson color is 7D110C. Use the Tab button to commit your color, and click OK.
    Salesforce font hex color
  7. The text is now in the recommended IU crimson color. Click Save.