Overview

Marketing Cloud

The Marketing Cloud is an email tool similar to bulk mailers such as WhatCounts, MailChimp, and Constant Contact.

Marketing Cloud is used for:

  • Templates and email creation
  • Sending emails from both Marketing and Service Clouds
  • Static lists
  • Subscription management (newsletters)
  • Data extensions
  • Throttling email sends
  • Advanced analytic data and reports

Service Cloud

The Service Cloud is the Constituent Relationship Management (CRM) database.

The Service Cloud is used for:

  • Enterprise IU data feeds
  • Creating/importing/exporting contacts
  • Reports/filters on IU enterprise data to send to different groups of IU recipients
  • Simple sends (scheduling only)
  • Sending emails to Campaigns and Reports

What are the features of Marketing Cloud?

Primary features
  • Subscriber lists
  • Email sends and analytics
  • Email design, templates, portfolio
  • Subscription management (profile center, subscription center, opt-in/out, web collect subscriptions form)
  • Shared design resources
  • Team-based subscriber attributes (Data Extensions)
  • Email throttling
Strengths
  • Usability
  • Newsletter capability
  • Private lists and subscriber records
  • Storage of team-based subscriber attributes or transactional data for use in emails or segmentation
Limitations
  • Sends in Marketing Cloud do not link back to central Service Cloud contact record unless SFID is used as subscriber key.
  • Currently, there is no dynamic access to IU source data (employees, students).

What are the features of Service Cloud?

Overview

Service Cloud is the primary constituent database with reporting capabilities.

Primary features
  • IU faculty and staff source data loaded daily (all campuses)
  • IU enrolled student data loaded daily (all campuses)
  • Source of unique “SFID” for use in future functions or linked applications
  • Simple email sends
  • Contact-based views and histories
Strengths
  • Enterprise-wide views to contact records
  • Future “hub” of contacts-to-services
  • Ease-of-use for internal or operational messaging
Limitations
  • Cannot store company or organization name and data at this time
  • Cannot overwrite IU source data with “preferred” contact details
  • No subscription management
  • Must use import utility to upload lists, which is complex (peopleimport)
  • Only well-maintained contact records should be uploaded to Service Cloud