Training is required for all users of Marketing Cloud. The goal of training is to help all users be successful in the tool and create good experiences for their constituents. The format accounts for a range of learning styles, and mixes synchronous and asynchronous learning—both online via Canvas and via Zoom.
Training on Canvas
You'll need to pass the quizzes with an 80% grade or better.
Marketing Cloud Training Part 1
This course is required for all Marketing Cloud users. It also corresponds with access to Level 1 (more info about access levels), which is the first level of access in Marketing Cloud. Start here!
It covers:
- Basics of the platform, including how to navigate and what tools we use at IU
- Information about the Email Framework, the modular system for creating emails
- How to build, design, and edit emails
- Information about tracking and metrics
- An overview of the Marketing Cloud user community and how the CRM Marketing team is here to support you
Marketing Cloud Training Part 2
This course is required for users to get access to Level 2 (more info about access levels). Start with Marketing Cloud Training Part 1, then continue on to Part 2.
It covers:
- How to manage your data
- How to use your data to send emails
- How to send emails
Virtual training support
Join the CRM Marketing Community of Practice on Slack or reach out to mcdoc@iu.edu with questions.
There are also optional Office Hours available with the CRM Marketing team via Zoom where you can get hands-on support and answers to questions. No need to sign up, just show up to the session that best works for your schedule.